Summer-Proof Your Makeup: 6 Steps to Stay Fresh and Flawless All Day

When summer rolls in, many of us aim for that radiant, sun-kissed glow. But warm weather often brings an unwelcome companion—melting makeup. If you’ve noticed your foundation slipping or your masca...

What Makeup Essentials Should You Pack for Your Summer Holidays?

Planning your summer holiday is exciting but let’s be real, figuring out what makeup to pack can be tricky. You want to look glowing and fresh without carrying your entire vanity. That’s where Ayu ...

Spring Makeup Tips for Soft Glam Makeup

Spring is the perfect time to refresh your makeup routine, and nothing says beauty like a soft glam makeup look. With glowing skin, soft definition, and just the right touch of colour, it's a fr...

5 Autumn Blush Trends for Different Face Shapes

As the leaves turn golden and the air becomes crisp, it's the perfect time to refresh your makeup routine. Autumn calls for richer, warmer tones, and one of the best ways to embrace this season is...

How to Get the Perfect Base for Your Skin?

Achieving smooth skin begins with the right makeup base. A flawless makeup look starts with a solid foundation—literally! Your base is the building block that supports every look, from a barely-th...

5 Beauty Tips for Busy Mums!

It’s very often the case that busy mums don’t have the time to do a full beauty routine in the morning as getting the children ready for the day ahead takes precedence. However, our founder Suzie ...

5 Date Night Makeup Looks for a Romantic Glow

5 Date Night Makeup Looks for a Romantic Glow Valentine's Day is the perfect occasion to embrace a romantic makeup look that enhances your natural beauty. Whether you're planning a cosy date night ...

Wedding Guest Make Up

When it comes to wedding guest makeup, it's important to strike a balance between looking polished and not overshadowing the bride. Here are some tips for creating a beautiful wedding guest makeup...

Finding Your Skin's Undertone

This Season's Must Have Travel Essentials from Ayu!

Some great tips for packing your holiday make-up tool kit from Ayu!

Our Top Beauty Buys Under €30!

You don’t have to drain your bank account to buy brilliant, high-performing products. We have put together a list of our firm favourites that will make you look and feel great, without having to sp...

5 Tips for Gorgeous Summer Skin

Summer is great – Sunshine, dinners al fresco, lighter clothes, and more skin! We want our summer skin to be smooth, even in colour, and great looking. Instead, we often end up with uneven tan line...

Eye Make Up Tips for Your Eye Shape

  Did you know that your eye make-up can tell people a lot about your style and personality? By far the biggest request I get during one to one lessons is ‘How do I do my eyes’. Understanding your ...

Finding the Right Foundation!

Finding the perfect foundation can sometimes seem impossible!  Do you want a full or light coverage? Matte or dewy finish? And how do you find your perfect shade? Once you do find the right one, i...